In late 2020, co-Founders Michael Medvedev and Peter Frelinghuysen‚Äì‚Äìstudent-athletes at Williams College‚Äì‚Äìsaw an opportunity to make a difference.
On their way to tennis practice on Sunday mornings, Michael and Peter would see thousands of red cups littered across their campus and recognized the problem that is single-use plastic waste. They did some quick digging and soon learned just how harmful and ubiquitous the outdated red plastic cups are. So, in April 2021, they launched Earth Cups, 100% biodegradable and compostable cups, an eco-friendly alternative to typical single-use plastic. Operating with the simple mission of making sustainability cool for next-generation consumers, Earth Brands seeks to solve the issue of plastic waste by providing innovative, plant-based alternatives to environmentally harmful and outdated products.
At Earth Brands, we are strong believers in the future of bioplastics, as we recognize the need to develop more efficient waste infrastructure systems. Ultimately, we think there‚Äôs a bright future of circular economies for both composting & recycling. Our end-goal is to create products that are 100% sustainable‚Äì‚Äìeasily degradable, carbon neutral‚Äì‚Äìand 100% cool. “ Earth Brands is a sustainable products company with the mission to Make Sustainability Cool among next-gen consumers. Our main product is our 100% plant-based, biodegradable and compostable Earth Cup that serves as an eco-friendlier alternative to your typical single-use plastic cup.