Richualist

We empower women of color to embrace their natural hair by offering all-in-one styling tools that cut styling time, increase convenience, and minimize invisible pain points in ethnic hair care, exemplified by our featured product, The Mint by Richualist, which utilizes pod technology akin to the Keurig/K-cup model for the hair space, streamlining the process of detangling and applying product to highly textured hair, thus making the process faster, easier, and more convenient, ultimately demonstrating that textured hair doesn’t have to be hard, as our culturally informed engineering improves the user experience and increases portability in natural styling routines.