DIRT

DIRT is a consumer intelligence company building an AI-powered predictive engine that identifies what connects with audiences. Using physiological signals, we determine the critical elements and patterns within content that increase engagement and shape behavior and future decision-making.

As companies compete for attention, we believe the answer to making better content and dramatically increasing its chance of success is to understand how consumers think. Digging deeper than surveys, A/B testing, and focus groups, our technology exposes exactly how audiences make the decisions that lead to engagement.

At DIRT, we know what you make matters. We make sure it connects.