How To Be A Redhead

How to be a Redhead (H2BAR) is the beauty brand for redheads.

Founded by sisters Adrienne and Stephanie Vendetti in 2011, the company began as a blog and community platform built to celebrate redheads and provide solutions for challenges often overlooked by the beauty industry. What started as a blog has grown into a globally recognized brand with a loyal, highly engaged audience and a mission to redefine beauty through redhead-specific products.

The company develops and delivers a curated portfolio of beauty products designed specifically for redheads, including haircare, makeup, and accessories. With a focus on “redhead friendly” formulations, inclusive beauty, and products created for natural, dyed, and every shade of red hair, How to be a Redhead fills a significant gap in the market by serving an underserved consumer segment with dedicated solutions. In 2026, the company launched Finally Vibrant, a color-deposit shampoo that revives red, copper, and auburn tones with every wash — one of the brand’s most highly anticipated launches to date, born directly from years of community demand.

Following its appearance on Shark Tank Season 15, How to be a Redhead has continued to grow its product line, customer base, and brand recognition, with a strong direct-to-consumer foundation positioning it as the category leader in redhead beauty.