Welcome to REDEF. We create interest remixes for curious minds. An interest remix is a curated information stream with a specific industry focus wrapped with pop culture nuggets. We’re not too interested in the fact that something happened, but we’re super interested in what it means, how it affects us, and different perspectives on the topic.

Our curators are like DJs, spinning ideas to get your mind moving. We push ourselves to find items beyond where we would normally look, ideas we might not have considered. We hope they’ll interest you, too.

IAC and Expedia Chairman Barry Diller once said: “We’re in a world now where it’s not enough to be smart. You have to be curious.” REDEF is about curiosity. Helping you be more informed so you can take ideas with you. Apply them at work. Share them with your friends and colleagues. Have lively, useful, and positive discussions about them.

This is not a daily news site, nor is it an algorithmic discovery engine. We hand-pick everything you see on REDEF. We utilize technology to hunt and gather, but our editorial decisions are our own. The internet is infinite, full of more mind-expanding content than one could ever hope to absorb; we’re here to help narrow it down.

REDEF is now available in multiple formats, including a website, iOS app, daily newsletters, and social feeds.


Founder + Year Founded

Jason Hirschhorn


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