Offbeat Media Group

Offbeat Media Group is the leading digital influence and media company that owns, builds, and brokers the largest native social media network of publishers and virtual influencers, reaching an audience of more than 1 billion followers. Offbeat’s clients sit at the intersection of lifestyle, culture, and entertainment, including the likes of TikTok, Twitch, Cameo, Netflix, Hooters, Warner Music Group, and many more.

Offbeat leverages their 1B+ follower network to innovate even harder on social-first media by building influencers from scratch at, launching original show series entirely on social media, and continuing to obsessively research and develop completely new, digital-media formats.

Founders + Year Founded

Shepherd Ogden

Christopher Travers

Bailey Grady

Kevin Planovsky


Social Media