THEMAGIC5 is a technology company focusing on making better fitting products. Their first product is a swimming goggle which is custom-produced to fit the exact curvature of the users face providing a more comfortable goggle that does not leak.

The company utilizes their proprietary fitting technology to enable customization at scale and low cost, enabling them to compete in the mass market. The company has seen significant adoption in both the high-end athletic segment and recreational swimming market. 

THEMAGIC5 has introduced the world’s only custom-fit swimming goggle.


Founders + Year Founded

Rasmus Barfred

Bo Haaber

Niklas Hedegaard


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