Truffle Shuffle
Truffle Shuffle was founded as the honest truffle company. While working together at The French Laundry in Napa, Jason McKinney and Tyler Vorce fell in love with truffles and the overall, unforgettable experience they could provide. The duo launched Truffle Shuffle at the end of 2018. The company began with the sole mission of bringing clarity and integrity to the complex world that is truffles for friends, chefs, and consumers alike.
When Covid-19 hit, and restaurants began to close, the Truffle Shuffle team knew they had to adjust their business model to survive. The first live virtual cook-along-experience was launched in March, shipping ingredient kits with items measured out for Truffle Risotto (including fresh Spanish black truffles and a wooden truffle shaver). In a matter of 3 hours, Truffle Shuffle was sold out of everything, even the 20 pounds of fresh truffles they had on hand.
Truffle Shuffle has continued to offer online cooking classes since with such unbelievable support from the community of fellow chefs and patrons. Ingredient kits are shipped overnight a couple days before class, culminating with a group zoom class filled with step by step instruction led by Tyler, Jason, and our in-house chefs, along with some humor and tales of the kitchen, and a sense of pride, accomplishment, and a delicious dinner when the class is over. In addition to public Sunday classes, Truffle Shuffle–now made up of 56 incredible, hard-working, hospitality professionals, the majority of whom laid off due to COVID-19–also offers private classes for smaller groups and companies. Pivoting the business model during the pandemic has resulted in drastic growth, enabling Truffle Shuffle to hire 40 laid-off hospitality individuals, cook with (to-date) 200,000 guests virtually, and continue philanthropic efforts in their local community.